mission

Under Rep was created to disrupt the idea that representation belongs to a select few. Born from the experiences of those shut out by outdated industry standards, it exists to challenge the system that decides who gets seen, who gets chosen, and who gets left behind.

Too many talented people have been told they’re too short, too different, too real - and yet they are the ones who carry the raw beauty, culture, and individuality that shape the world. Under Rep is built for them - for the models who don’t fit the mold, the creatives who tell stories that move people, and the brands who believe in authenticity over perfection.

This isn’t just a platform; it’s a movement. A space where individuality is the standard, diversity is celebrated, and collaboration drives everything forward. Under Rep creates opportunities for those the industry has overlooked, building bridges between talent, creatives, and brands who share one mission: to make representation real.

The goal is simple - to flip the script on what beauty and visibility mean. To make sure every person, no matter their size, height, or background, has a place to be seen, supported, and celebrated.

Under Rep stands for the ones who never stopped showing up, even when doors didn’t open.